Privacy Policy

This Privacy Policy explains how MicroPlan Studio ("we," "us," or "our") collects, uses, discloses, and protects information when you visit our websites, purchase or download our digital products, or interact with our services (collectively, the "Services").

By using our Services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our Services.

2.1 Information You Provide Directly

• Contact & account data: name, email address, and any other details you submit via contact forms, newsletter sign-ups, or account registration.
• Purchase data: billing information, transaction details, and order history collected through our payment processor (we do not store raw card numbers).
• Communications: messages, feedback, or support requests you send to us.

2.2 Information Collected Automatically

• Usage data: pages visited, time spent, clicks, referral URLs, and navigation paths.
• Device & technical data: IP address, browser type and version, operating system, screen resolution, and device identifiers.
• Log data: server logs that record requests, errors, and access timestamps.
• Cookie and tracking data: see Section 4 for full details.

2.3 Information from Third Parties

• Analytics providers (e.g., Google Analytics) may share aggregated, anonymised audience insights with us.
• Payment processors (e.g., Stripe, PayPal, Gumroad) provide transaction confirmations and fraud-screening signals.
• Advertising partners may provide interest-segment or contextual data to serve relevant ads (see Section 6).

We use the information we collect for the following purposes:

• Service delivery: to provide, operate, and maintain our websites and digital products.
• Transactions: to process purchases, issue licenses, and send receipts or download links.
• Communication: to respond to inquiries, provide customer support, and send important service notices.
• Marketing (opt-in only): to send promotional emails or product updates to subscribers who have explicitly opted in; you may unsubscribe at any time.
• Analytics & improvement: to understand how our Services are used and to improve content, design, and functionality.
• Advertising: to display interest-based or contextual advertisements via Google AdSense and similar networks.
• Legal compliance: to fulfil legal obligations, resolve disputes, and enforce our agreements.
• Security & fraud prevention: to detect, investigate, and prevent fraudulent or unauthorised activity.

We rely on the following legal bases (where applicable under GDPR/UK GDPR): contract performance (to process your purchases), legitimate interests (analytics, security, improving Services), consent (marketing emails, non-essential cookies), and legal obligation (record-keeping, tax compliance).

We use cookies (small text files stored in your browser) and similar technologies (pixel tags, local storage, session identifiers) to operate and improve our Services.

Types of Cookies We Use

• Strictly Necessary: Essential for the website to function (e.g., session management, security tokens). These cannot be disabled.
• Functional: Remember your preferences (e.g., language, theme) to improve your experience.
• Analytics: Collect anonymised information about how visitors interact with our pages (see Section 5).
• Advertising: Used by Google AdSense and other ad partners to serve relevant advertisements based on your interests (see Section 6).

Managing Cookies

You may control non-essential cookies through our cookie-consent banner (displayed on first visit) or by adjusting your browser settings. Note that disabling certain cookies may affect site functionality. Useful resources:

• Google - ads.google.com/home/tools/ads-settings
• NAI opt-out - optout.networkadvertising.org
• Your browser's Help documentation for cookie management

For California residents: we honour Global Privacy Control (GPC) signals as an opt-out of sale/sharing of personal information.

We use Google Analytics 4 (GA4) and may use comparable analytics platforms to understand visitor behaviour, traffic sources, and content performance. These services may collect:

• Pages visited and session duration
• Geographic region (country/city level; not precise location)
• Device category, browser, and operating system
• Events such as clicks, downloads, and form submissions

Analytics data is processed under data-sharing agreements that restrict use to service-improvement purposes. Where technically feasible, we enable IP anonymisation and configure data retention to the minimum necessary period.

You may opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

We use Google AdSense to display advertisements on our websites. Google and its partners use cookies, device identifiers, and similar technologies to:

• Serve ads based on your prior visits to our site and other websites;
• Measure ad performance and conversion events;
• Limit the number of times you see a particular ad; and
• Detect and prevent invalid traffic and click fraud.

Google's advertising practices are governed by the Google Advertising Privacy Policy (policies.google.com/privacy). Key points:

• Google may combine data from our site with data from its other services (e.g., Google Search, YouTube) to personalise ads.
• We do not control the specific advertisements displayed by Google.
• We do not pass personally identifiable information (PII) to Google for advertising purposes without your explicit consent.

Opting Out of Personalised Ads

• Visit Google Ad Settings (adssettings.google.com) to manage or disable personalised advertising from Google.
• Use the NAI Consumer Opt-Out Tool (optout.networkadvertising.org).
• Use the DAA WebChoices tool (optout.aboutads.info).
• Enable a browser-level "Do Not Track" or "Global Privacy Control" signal.

Opting out means you may still see ads, but they will be less tailored to your interests.

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: Third-party vendors who assist us in operating our Services (e.g., payment processors, email service providers, hosting companies) under contractual obligations to protect your data.
• Advertising & analytics partners: As described in Sections 5 and 6.
• Legal requirements: When required by law, court order, or governmental authority, or to protect the rights and safety of MicroPlan Studio, our users, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.
• With your consent: For any other purpose, with your explicit prior consent.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law:

• Account & purchase records: retained for 7 years to comply with financial and tax obligations, then securely deleted or anonymised.
• Contact form submissions: retained for up to 2 years unless an ongoing relationship exists.
• Analytics data: governed by the retention settings of the relevant platform (GA4 default: 14 months for user-level data).
• Marketing email lists: maintained until you unsubscribe, plus a short suppression window to honour opt-out requests.

When data is no longer needed, it is securely deleted, anonymised, or aggregated so it can no longer identify you.

We implement appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, alteration, or disclosure. These include:

• HTTPS / TLS encryption for data transmitted to and from our Services;
• Restricted access controls so only authorised personnel can access personal data;
• Regular review and updating of our security practices; and
• Use of reputable, security-vetted third-party platforms for payment processing and hosting.

No method of internet transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights, we will notify affected individuals and relevant authorities as required by law.

Depending on your location, you may have the following rights regarding your personal data:

For EEA, UK, and Switzerland Residents (GDPR / UK GDPR)

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure ("right to be forgotten"): request deletion of your personal data, subject to legal retention obligations.
• Restriction: request that we limit how we process your data in certain circumstances.
• Portability: receive your data in a structured, commonly used, machine-readable format.
• Objection: object to processing based on legitimate interests or direct marketing.
• Withdraw consent: withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
• Complaint: lodge a complaint with your local data protection authority.

For California Residents (CCPA / CPRA)

• Know & access: know what personal information we collect, use, share, or sell.
• Delete: request deletion of personal information we collected from you.
• Opt-out of sale/sharing: opt out of the sale or sharing of your personal information. We do not sell personal information; our advertising activities may constitute "sharing" under CPRA and you may opt out via our cookie settings or by signalling GPC.
• Correct: request correction of inaccurate personal information.
• Non-discrimination: we will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

To exercise any of the above rights, please contact us using the details in Section 14. We will respond within the timeframe required by applicable law (generally 30 days, extendable by 60 days where permitted). We may need to verify your identity before processing certain requests.

Our Services are not directed to children under 13 years of age (or under 16 in the EEA/UK where applicable). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will promptly delete it.

Our websites may contain links to third-party websites, tools, or resources that are not operated by MicroPlan Studio. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last updated" date at the top of this page;
• Post a notice on our website; and/or
• Notify registered users or subscribers by email, where appropriate.

Your continued use of our Services after the effective date of any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please reach out: